Football West launches Strategic Plan 2023-2026

Football West is excited to launch its Strategic Plan 2023-2026.

This document is aligned with Football Australia’s One Football Strategy and will set the direction for football in Western Australia for the coming years.

The plan will see Football West further develop the game under five key strategic pillars:

  • Participants and Clubs
  • Elite Teams and Pathways
  • Fans
  • Unifying Football
  • Asia and the Sam Kerr Football Centre


Football West Chairman Sherif Andrawes said: “We are excited to present the Strategic Plan to the WA football community.

“This is a vision that will see football move forward in tandem with Football Australia but with a strong WA focus.

“Football is in a great position across the state. We saw during the FIFA Women’s World Cup and, more recently, when the CommBank Matildas played in Perth, that our sport is unique in its widespread appeal. This passion can be felt across all areas of the game.

“We want to be bold and ambitious, and the Strategic Plan gives us a strong base from which to deliver on that.”

Football West CEO Jamie Harnwell said: “This Strategic Plan is a real statement of intent and one we are proud to deliver.

“Football is more popular than it has ever been in Western Australia, in terms of participation, inclusivity and popularity, and we should all be proud of this. However, we cannot rest on our laurels.

“As a governing body, we want to make our game even more accessible, so we can inspire a new generation to love football. That comes through hard work, consultation and direction, all of which are key to the Strategic Plan.”

The development of the Strategic Plan was led by an independent consultant and included data gained from the recent Insights Project which had close to 1000 submissions from across the football community.

Football West will hold an open workshop next Monday to discuss in detail the Strategic Plan 2023-2026. Registration is required to attend.

Workshop details

When: Monday 13 November 2023, 6.30pm
Where: Sam Kerr Football Centre, Queens Park
Register HERE