Football West Strategic Plan

Football West has launched its Strategic Plan 2023-2026.

This document is aligned with Football Australia’s One Football Strategy and will set the direction for football in Western Australia for the coming years.

The plan will see Football West further develop the game under five key strategic pillars:

  • Participants and Clubs
  • Elite Teams and Pathways
  • Fans
  • Unifying Football
  • Asia and the Sam Kerr Football Centre


Football West Chairman Sherif Andrawes said: “We are excited to present the Strategic Plan to the WA football community.

“This is a vision that will see football move forward in tandem with Football Australia but with a strong WA focus.

“We want to be bold and ambitious, and the Strategic Plan gives us a strong base from which to deliver on that.”

Football West CEO Jamie Harnwell said: “This Strategic Plan is a real statement of intent and one we are proud to deliver.

“As a governing body, we want to make our game even more accessible, so we can inspire a new generation to love football. That comes through hard work, consultation and direction, all of which are key to the Strategic Plan.”

The development of the Strategic Plan was led by an independent consultant and included data gained from the recent Insights Project which had close to 1000 submissions from across the football community.