Second Kimberley artist wins NAIDOC Ball Design competition

Football West is pleased to announce the winner of our 2021 NAIDOC Ball Design competition.

Jarred Franey, a proud Arrernte man and artist from Alice Springs living in Broome on Yawuru land, will have his work printed on to 500 Mitre footballs alongside the Insurance Commission’s Belt Up road safety message. 

This is the second year Football West and the Insurance Commission have run the NAIDOC Ball Design competition and the second time a Kimberley artist has won. Last time it was Hozaus Claire.

Jarred said his artwork reflected the 2021 NAIDOC theme ‘Heal Country!’

“This design represents the journey of Indigenous People travelling over vast land to come together in a cultural celebration. NAIDOC Week showcases our heritage and passing on the importance of knowledge, Healing of Country to the younger generation.

“The design on the right represents the water, Indigenous people have fought to look after our precious water sources for thousands of years, as not only do they provide fresh water source for the people but also help to maintain the balance of the land and ecosystems that many animals, plants and people rely on.”

The three series of dots, cream, yellow and ochre that travel along the connecting lines of the land and water represent the song lines of our people. Sacred cultural stories, knowledge and the ways of living that has been passed down from our elders from generation to generations continuing the survival and protection of the land, animals and people.”

The annual competition is run by Football West and the Insurance Commission.

The judging panel consisted of the Insurance Commission’s Commission Secretary Kane Blackman, Garnduwa* Chief Executive Officer Michael Albert and Football West Partnerships Manager Jacquie Chambers. 

Mr Blackman said: “The Insurance Commission strives to raise awareness of the seat belt road safety message. In 2019, 95 people were killed or seriously injured on WA roads while not wearing a seatbelt. That’s over eight football teams. And last year, the Insurance Commission paid out around $450 million to people injured in crashes. Wearing a seat belt can avoid or reduce the severity of an injury. This can reduce the cost of a motor injury insurance claim and the resultant upward pressure on motorists’ insurance premiums.  

"Partnering with Football West on the NAIDOC Ball Design competition provides us with the opportunity to directly engage with the football and Indigenous communities about the Belt Up message. Distribution of the balls is set to benefit clubs across country areas, where we see a higher proportion of claims involving not wearing a seat belt.

“Congratulations to Jarred on his outstanding entry. We look forward to seeing his remarkable design on the pitch during NAIDOC Week. We know teams will use these balls with pride and enjoy taking the important Belt Up message back to their communities.”

“The quality of entries in the competition was outstanding and we would like to thank everyone who took the time to enter.” 

Garnduwa CEO Michael Albert also praised Jarred’s design.

“Congratulations to Jarred on a well thought out and designed entry. The artwork looks amazing and the story behind the design is a good representation of Aboriginal people and their relationship to this wonderful country of ours," he said.

Football West Chief Football Officer Jamie Harnwell said: “Well done to Jarred and all of the other entrants, we were really impressed with the quality of work and the time and dedication that have gone into the designs this year.

“The NAIDOC Ball Design competition not only recognises talented artists from the WA Indigenous community but also presents an opportunity to share the Belt Up message with our regional football community members.

“We look forward to working with Jarred to bring his design to life on a football.” 

The competition was open exclusively to members of the Aboriginal and Torres Strait Islander communities. 

The 2021 NAIDOC Week will run from 4-11 July. Its theme is Heal Country! which the NAIDOC website says "calls for all of us to continue to seek greater protections for our lands, our waters, our sacred sites and our cultural heritage from exploitation, desecration, and destruction". 

Click here to find out more about NAIDOC Week. 

Garnduwa Amboorny Wirnan Aboriginal Corporation is a not for profit organisation that promotes and supports sport and recreation in the Kimberley. Visit to find out more.

Image: Jarred Franey and the design which will be printed on to 500 footballs